Uncover the Hidden Forces Driving Human Behaviour
Most decision-makers navigate by watching the waves—the sales figures, the poll numbers. But these are only the effect. We map the deep currents below. For c-suite executives, political strategists, product pioneers and legal gladiators, we provide the unassailable clarity needed to act with conviction. Because clarity precedes victory.
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Your unfair advantage, quantified.
We partner with leaders who operate where the stakes are highest. They don't hire us for a report; they hire us for a result. Here is what that result sounds like.
As we aimed to evolve our loyalty app, we needed a map of the Moroccan consumer. Latenta's segmentation uncovered the latent drivers of adoption for both banked and unbanked segments, providing the strategic clarity and penetration plan necessary to achieve a monumental shift: transitioning an entire nation from cash to digital money.
For our most critical strategic initiatives, we need experts who can go where traditional research cannot. Latenta's innovative methodologies are indispensable, from using an AI-powered synthetic boost to robustly segment elusive high-value customers, to running sophisticated market simulations that pinpoint the precise ROI of each product feature. Their work provides the deep, strategic evidence we need to de-risk major investments and build our portfolio with confidence.
How do you measure brand equity in a new industry? There was no playbook, so Latenta wrote it for us. They built the theoretical framework, then delivered the insights across six countries simultaneously. They are our trusted partner for the most critical pieces of strategic research.
Anecdotes from the market aren't enough to build a strategy. We needed hard evidence from the professionals who truly matter—a notoriously difficult audience to reach across several major European countries. Latenta not only accessed them but quantified our brand's position at every level of awareness. For the first time, we had irrefutable proof of our strengths and a clear mandate on where to improve.
In politics, it's easy to lose sight of the fact that behind every number are real people. Latenta helped us see them as they truly are — citizens with genuine concerns, values, and hopes. By enabling us to better understand the people we seek to serve, Latenta helped us offer a vision of a city where institutions work for its citizens. That understanding was instrumental to our success, leading to the best individual opposition result in Belgrade since 2008.
Working with Latenta was a decisive turning point. Their deep understanding of the customer perspective helped us to refocus entirely on the real needs of our consumers.In an environment where brands can too easily fall into the trap of focusing on internal structures, processes, and short-term KPIs, it was incredibly valuable to have an unfiltered outside-in view. Latenta not only provided a precise analysis but also asked the right questions to uncover the why behind customer behavior.
