A passionate movement of local activists, our client was a complete newcomer to the political arena. When a snap election was called, they had just 90 days to transform from an unknown entity into a serious contender. With a starting support base of just 7%, limited resources, and no mainstream media access, the challenge was immense: how do you persuade a massive urban electorate that has never heard of you, on a punishing deadline?
We went beyond traditional polling to uncover the latent drivers of voter choice.
Deep Psychometric Profiling: We mapped the deep-seated motivations, values, and psychological profiles of the electorate to understand the "why" behind the vote.
Advanced Behavioural Segmentation: Using advanced clustering techniques, we identified seven latent voter segments, revealing nuanced groups invisible to demographic-based targeting.
Precision Targeting: We narrowed the focus to the three segments with the highest potential for rapid persuasion, allowing the campaign to ignore entrenched opponents and channel every resource for maximum impact.
Our analysis provided the campaign with a rich, multi-dimensional profile of their three target segments: their core emotional drivers, their deepest concerns, and the precise communication channels and messages that would resonate with them. This was the key that unlocked the hidden electoral potential their opponents could not see, turning a vague mission into a high-precision operation.
Latenta’s insights were not just interesting; they were a blueprint for electoral success.
10-Point Surge in 48 Days: By focusing all their energy on the three high-potential segments, the movement achieved a remarkable 10-point surge in voter support.
Unprecedented Efficiency: Our precision targeting framework led to the most efficient campaign in the city's recent history, with a cost-per-vote 6 times lower than the winning party.
From Underdog to Political Force: The movement secured 2nd place overall, establishing themselves as the largest single political force in the capital and building a powerful foundation for future success.
Advanced research reveals hidden voter motivations that traditional polling misses entirely. Using our Strategic Segmenter™ we transform these deep insights into precise electoral strategy and campaign tactics that deliver measurable results.
