The Challenge: The Need for Irrefutable Proof
Our client knew their product was excellent, but all evidence of their brand's strength in Europe was anecdotal. To unlock prestigious national export awards and crucial government support, they needed to replace stories with hard data. The high-stakes challenge: How do you scientifically prove your brand's equity when your target audience—elite chefs and F&B directors—is notoriously difficult to reach?
The Latenta Approach: Measuring the Unseen Asset
We designed a multi-country brand equity study to provide the unattackable evidence the awards jury required.
- Bespoke Research Design: We reviewed scientific literature on brand equity and combined it with a deep analysis of the competitive hospitality landscape to craft a robust measurement instrument.
- Precision B2B Targeting: Gaining access to busy, high-level hospitality professionals is a major research challenge. We leveraged specialised industry panels and a tailored outreach methodology to successfully engage the right decision-makers in Italy, Germany, and Spain.
- Cross-Cultural Analysis: We adapted our methodology for each market, ensuring our questions were culturally nuanced and our findings were comparable across borders.
Actionable Insight Delivered: Quantified Brand Strength
Our research provided the client with a clear, multi-market dashboard of their brand's performance. We quantified their brand awareness, perceived quality, and purchase consideration against key European competitors. For the first time, they had objective proof of their brand's traction and a clear roadmap for where to focus their future marketing efforts.
The Strategic Impact: Prestigious Award Secured, Growth Unlocked
Latenta's research was the decisive factor in the client's success.
- Prestigious Award Won: Armed with our comprehensive report, the client secured the "Exporter of the Year" recognition on their very first application.
- Government Backing Unlocked: The award win gave them access to pivotal, game-changing government support and strategic partnerships.
- Foundation for Growth: The research established a robust evidence base that gave the company the confidence and institutional backing to accelerate their international expansion.
Validate Your Brand's True Power
Whether you need to prove your brand's value to investors, stakeholders, or award committees, using or Brand Equity Maximiser™ we master the complexity of brand equity research to deliver the watertight evidence you need for your most critical decisions.
